Jocko Willink, the retired Navy SEAL turned supplement entrepreneur, has been sharing his secrets to maintaining high energy levels and consistency. His key message is simple: discipline is the key to success and it all starts with getting out of bed early and getting to work.

Willink’s tough love tropes and motivational messages have resonated with millions, inspiring them to prioritize their health and wellness. With his latest venture, Jocko Fuel, Willink aims to help Americans take back their health by promoting a disciplined approach to fitness and nutrition.

His 434 Tour, a five-city initiative, focuses on educating others on prioritizing health and fitness goals while also providing intense workout sessions. Willink emphasizes that prioritizing health is essential for a better quality of life.

Despite his own athletic limitations, Willink credits his Navy SEAL training for instilling the discipline needed to stay at the top of his game. He believes that prioritizing wellness requires a SEAL-like mindset and consistency in daily routines.

While Willink acknowledges that everyone faces challenges and struggles, he emphasizes the importance of overcoming feelings of doubt and staying disciplined. Through his own example and motivational messages, Willink continues to inspire others to prioritize their health and well-being.