TITLE: Scott DeRue: CEO Turned IRONMAN Competitor Shares Journey and Vision for Endurance Sports
Since taking on the role of CEO of The IRONMAN Group in early 2024, Scott DeRue has not only led the company but has also immersed himself in the world of endurance sports as a physical participant. In a recent interview with M&F, DeRue shared insights into his journey to the CEO role, how he balances training with business responsibilities, and his vision for the future of endurance sports.
DeRue’s career path has always been centered on creating experiences that promote a healthy and joyful lifestyle, from his time as Dean of the Business School at the University of Michigan to his role as President of Equinox. When The IRONMAN Group approached him with the opportunity to transform the athlete experience and elevate endurance sports, DeRue knew it was a perfect fit due to his passion for endurance sports.
Having discovered his love for endurance sports during college and later through mountaineering, DeRue tackled his first IRONMAN event in 2024, completing the IRONMAN 70.3 North Carolina triathlon. Despite the demands of his business role, DeRue manages to train 4-5 times a week, focusing on running, cycling, and swimming with the help of the TriDot digital training platform.
Inspired by the IRONMAN community and the incredible stories of athletes overcoming obstacles, DeRue is optimistic about the future of endurance sports. He believes that the platform for experiences and personal growth that endurance sports provide align with the current focus on health and wellness in society.
As an advocate for endurance sports and the transformative power of athletic challenges, DeRue continues to lead The IRONMAN Group with a shared vision of inspiring athletes to push their boundaries and achieve their full potential. To follow DeRue’s journey and get involved in IRONMAN events, visit their website and follow him on Instagram.
In a world where sports unite people and personal growth is valued, Scott DeRue’s journey from CEO to IRONMAN competitor serves as a testament to the power of endurance sports in shaping lives and inspiring others to take on new challenges.