Govt’s 2017 action plan for prevention and control of common non-communicable diseases: Little to no action on key recommendations

Government’s Inaction on Recommendations to Regulate Unhealthy Food Marketing Leaves Children at Risk

Seven years have passed since the government introduced a comprehensive action plan aimed at preventing and controlling common non-communicable diseases (NCDs) through stricter regulations on the advertising, marketing, and promotion of unhealthy food to children. However, little to no action has been taken on key recommendations outlined in the plan, leaving children vulnerable to the harmful effects of unhealthy diets high in fat, salt, and sugar.

The National Multisectoral Action Plan-NMAP (2017-22) was designed to tackle the rising prevalence of NCDs by implementing laws and regulatory measures, launching informational campaigns, and formulating policies to reduce risk factors in children, adolescents, and adults. One of the major challenges identified in the plan was the “unchallenged aggressive marketing strategies” employed by food and beverage companies to promote unhealthy products.

Despite the urgent need for action, the ministries responsible for enforcing regulations on the advertising of demerit goods, including HFSS food products, alcohol, and tobacco, have failed to work together to amend existing rules and norms. The Food Safety Standards Authority of India (FSSAI) was tasked with implementing front-of-pack labeling and detailed nutrition labeling, but progress has been slow.

Dr. Arun Gupta, a vocal advocate for the regulation of HFSS foods, expressed his frustration at the lack of movement on key policy provisions outlined in the action plan. He highlighted the importance of defining HFSS foods and implementing regulations to promote reformulation of processed foods to limit harmful ingredients.

Moreover, the government’s failure to regulate the sponsorship of sports events by companies producing unhealthy products has also raised concerns about the influence of marketing on public health. Dr. Nupur Bidla, a member of a nutrition advocacy group, revealed that despite filing multiple requests for information on the status of the action plan, many ministries seemed unaware of its existence or had made little progress in implementing its recommendations.

As the government continues to neglect its obligations to protect children from the harmful effects of unhealthy food marketing, advocates are calling for immediate action to enforce regulations and promote healthy dietary habits. The health and well-being of future generations depend on the government’s commitment to prioritizing public health over corporate profits.